Giovanni Ferrara

“FASHION is how one puts themselves together: uniquely or un-uniquely!  Unfortunately, or fortunately (depending on how you look at it) what is in magazines, TV, and the media shape these views.  In my opinion, by the time a style hits the masses, it’s usually not in style with people ahead of the curve.  On the other hand, as long as it inspires to try something new, it’s a good thing.”


Gio began his career at I Soci 9 years ago, and was mentored by Marco Evangelisti.  He is an expert at precision cutting, with a focus on facial features, movement, energy and flow.  His offsite training at Bumble and Bumble in New York focused on classic cuts, razor cuts, and creative cuts.  His other education came from Toni and Guy in New York and Vidal Sassoon in Miami.

“My motivation is to make a client look as good as possible, but with a style that is conducive to their ability and lifestyle.  I am inspired by the people I work with everyday, fashion magazines, and cutting classes.  I am always looking to develop my skills to a greater level through education.  I enjoy making people happy and knowing that I have given all the effort I can to make that happen on a daily basis”

“My favorite tools are all of my shears, razors etc.  My cutting techniques include slicing, thinning, and point cutting.”

My Favorite City To Visit Vegas Baby!
Who Cuts My Hair Diana and Timmy
Favorite Band Kings Of Leon
Favorite Actress Tina Fey
Favorite Holiday Thanksgiving

I Soci on Gio

Timmy says: “Like Billy Dee Williams in a Colt 45 ad.  He does it every time!”
Inga says: “Stylin’”
Diana says: “Like my long lost brother”
Allison says: “A great person to work with and to talk to”